You knew it was bound to happen, you just didn't know when. Well, today is the day. What's happening? Oh, nothing, just the little matter of ads in your Instagram feed. That's right, ads will now start appearing in your Instagram feed.
Michael Kors is the first manufacturer/designer to begin the Instagram ad campaigning, but it won't stop there. Other big name brands are likely to follow in Kors' well-clad footsteps. But, you don't have to worry about ads if you don't follow a certain brand on Instagram, right? Not so fast.
The Money Making Side of Things
Instagram has to make money. The best way to do that is to incorporate ads (and let's not forget that Facebook now owns Instagram, and Facebook is great at advertising). So, the company has rolled out the new ad option for brands. But letting Instagram users skip ads by not following a brand would be useless (because nobody would follow that brand).
Sadly, you will see ads in your feed whether you follow that brand or not. You can tap your way to hiding an ad after you see it, but you'll still see it. Yeah, that's life, right? Hopefully, Instagram can still hold onto the millions of users that the app currently has.
Driving Users Away
On the flip side, Instagram users aren't like Facebook users. Most Instagram folks like the ad-free space, and they aren't going to put up with too many ads. Can you imagine if your feed was suddenly stuffed with tons of different ads? How crazy would that be? More importantly, how many ads is too many?
If the average person sees more than a handful of ads in an Instagram feed regularly, that person might just decide that Instagram is all too annoying. Makes sense, right? Well, Instagram/Facebook hasn't commented on the new ads yet. However, I'm willing to bet that most people aren't going to be too thrilled with this change. Then again, as stated, the company has to make money somehow.
How It's Working
So far, the Michael Kors ad has gained more than 30,000 likes, but likes aren't the only thing its gained. Lots of Instagram users have left plenty of nasty comments on the Kors Instagram account. Yep, people don't like those ads. Unfortunately, there are a lot more to come.
Hopefully, Instagram will be able to hang onto some users. But, it all depends on how many ads are allowed into the space. What's the other option? A paid version of Instagram.
So, it comes down to this: would you pay to keep using Instagram? If not, will you tolerate the ads? If you think about it, ads on a social network aren't unlike ads everywhere else, and why shouldn't Instagram turn a profit?
I'd love to hear what you have to say! What do you think about the new Instagram ads? And, have you seen the Michael Kors ad yet? Let me know what you are fuming about in the comments below!