Google has just revamped its search patterns, not that most people noticed. Google didn't announce the new search algorithm with fanfare, and the company didn't really alert press either - not to a major extend, anyway.
What the company did was let press know that the new algorithm has been nicknamed "Hummingbird," and that it has actually been in play for a few months now.
Google's Hummingbird answers the deeper questions that we all have. Questions like: coconut oil compared to olive oil. If you were to type that statement into Google, you will now see a handy comparison chart right on the search results page. You will even see nice photos of each oil - give it a shot.
Google has been hard at work creating charts and information lists like this one for a few months now. The company aims to make searching more concise and simpler. Now, instead of visiting a website, the only thing you have to do is look at a Google search results page. This new search algorithm is great for those looking for fast facts, but how is it going to impact actual websites?
Will Sites Matter?
Here's an interesting puzzle: Google relies on websites in order to generate revenue (because the owners of these sites purchase Google ad space). But, Google has made some information listed on some sites completely unnecessary. Why would you go to a site and read through text explaining the difference between coconut oil and olive oil when you can just glance at Google's chart?
Google may quickly be making some sites obsolete. If you add that to the fact that Google now credits sites with excellent content with top rankings, you have a completely new Internet. Today's Internet is full of fast facts and expertly written content - gone are the days of mindless SEO. Why has Google bothered tweaking its algorithm?
It's All About Trust
People trust Google. Really. Just enter into an argument with someone that has a tablet or smartphone. Within minutes, I'm willing to bet the person you're arguing with whips out that device, Googles a question, and shoves the response in your face with: "see! I told you! Even Google says I'm right!" But, there's danger in this too.
You should really question whether or not we should blindly trust Google. Sure, Google can give you answers to comparative and complex questions (this is why Google changed its search algorithm, by the way), but that limits your own research and curiosity. Does coconut oil really have a lot more saturated fat than olive oil? If Google says so, it must be true! But, even Google can be wrong at times.
After all, at the end of the endless Google tunnel are people that are logging these comparative details - and people, just like computers, can make errors.
Testing It All Out
Google wants to give you answers to life's more complex problems, so go ahead and query something that's been bugging you. You'll quickly see the results you want on that search page - just remember that it never hurts to dig up your own information too!
Photo From IMTNBIKE Via Flickr Creative Commons