Twitter Introduces Website Cards

Twitter told the world that it would soon be displaying new types of ads in Twitter feeds. Well, the company has made good on that promise today. Across the globe, Twitter users will now see advertisements directly in a feed. This will be an annoyance to Twitter users, but it will also be a great way for many small companies to advertise. Let’s take a look.

How to Use Twitter Website Cards

Advertisers will get a small space to add a photo, one line of text, and a URL to each website card. This means that small business owners should pick that photo and line of text very carefully – make sure to hire an ad writer for this one, folks. Since that one line and one photo are the only things that people will see when they see your Twitter ad, it’s a really good idea to make sure that you are targeting your market perfectly – easier said than done, right?

As far as the cost of each of these ad spaces goes, these cards are working on a cost per click (CPC) basis. Make sure to check out Twitter’s main page for card details. In addition to the new website cards introduces by Twitter today, the social network also has new layouts for all Twitter users. If you log into your Twitter dashboard from your desktop, you will see a brand new layout including a much larger image and bigger print. Whether or not this new layout is preferred is debatable (I’m not sure I’m loving the huge image), but if you have a talented design member on your team, you could make a really great image.

All These Twitter Changes

Twitter wants to appeal to investors, which is why the company is making all of these really big changes. Twitter isn’t profitable right now, and that means that it has to up its ad game. Like any big Internet company, Twitter was a popular stock, but now investors are beginning to wonder whether or not the investment was, in fact, worth it. In short, Twitter has a lot to prove and very little time to prove it in. Will the company succeed? Only if businesses buy up these ads spaces, and that remains to be seen.

On a positive note, Twitter claims that tests show the small Website Cards are profitable. More people click on these types of ads than on any other type of add that the company offers. So, if you’re looking for a different way to get your company name out there, you may want to check into the Twitter Website Cards – just make sure hat you choose a really great photo and copy line to go with your website URL, and, of course, if your company isn’t interesting or well formulated, that ad space goes to waste (so, again, the effectiveness of this kind of ad is in your hands).

Will you use the new Twitter Website cards? Will you invest in Twitter?