Motorola has been making headlines the past few days because of a new factory that the company opened. Unlike competitor companies, Motorola's newest factory is based in the U.S. (in Texas, to be exact). The new factor spans more than 400,000 square feet, and it will employ thousands of Americans.
Not only is this an amazing PR move for the company, it's also an inexpensive way for Motorola to put out around 100,000 devices weekly. Inexpensive? That's right; moving to the Texas factory isn't going to cost the company more than assembling devices in a country like China - especially with rising Chinese wages. But, Motorola isn't moving all of its assembly lines to Texas either.
A Small Change For Now
Motorola has only moved its final assembly line to Texas for now. The plant was operational at the beginning of August, and it's now moving full-force. But, here's an interesting fact: Motorola isn't using all of that factory floor. Presumably, some of that space will be kept for future manufacturing purposes, and that's a good thing for all Americans.
Should You Buy Motorola?
There's absolutely no doubt that the move to Texas was created for PR purposes as well as financial purposes. People like to buy products that are made stateside, and that's one of the benefits of moving to a state like Texas. Then again, this doesn't change the devices that Motorola is putting out. So, how does the latest Moto X smartphone stack up?
The New Moto X Smartphone
When the Moto X was first announced, it did gain a lot of attention. Why? This smartphone can be hand-built the way that you want it to be, and this includes colors and other options. So those workers in that Texas factory will be building your Moto X phone to your specifications - that's a pretty great thought, right?
The phone itself isn't too shabby either. It runs on Android 4.2.2, has Google's 'Touchless Controls (think voice activation)', and has a 10-megapixel camera. There are some other interesting features that Motorola has thrown into the mix too, and you can play with your own customized option on the Motorola website.
Made (Almost) In America Works
To be clear, the Moto X isn't entirely made in Texas. These phones are just assembled in Texas, but that is a certain start. This fact has gained the company all kinds of positive attention and press, and other companies would be wise to follow suit - especially if bringing manufacturing back to the states isn't a cost hazard.
You can order your own Moto X phone right now from the Motorola website, and you can purchase the phone for around $129. If you are an Apple user, consider supporting Motorola's move to the states. The company might not be making all of its devices in Texas, but buying this phone will help prove to Motorola that consumers want more products made in the U.S.A. - or, at least, in North America.
Do you like the Moto X?