Don’t look now, but here comes another streaming music service that will try and topple Spotify. Tidal was created by Jay Z (or ‘Jay Z Enterprises’), and is backed by Beyonce (of course), Madonna, Rihanna, and Alicia Keys. It’s also the first streaming option that the press is noting will actually give Spotify a run for its money.
Why Tidal Might Create Waves
Tidal was originally launched in 2014 by a Norwegian company called Aspiro, but one of Jay Z’s companies purchased the company this month for $56 million. Last night, Jay Z showed the public what the new streaming service would look like. The reason why this service might actually give Spotify some competition is that Jay Z’s company is backed by various artists. Where other companies have had some scuffles with artists, Jay Z is seen as a peer and, thus, his company is trusted more than others.
Jay Z has also told press that Tidal will offer some demo tracks and other bits of music that other companies can’t offer, since he will have exclusive deals with some popular artists. It was also mentioned that artists will be able to communicate with fans through Tidal in an exclusive manner that’s also personalized.
Backed by Popular Musicians
Last night, a number of musicians including Nicki Minaj, Deadmau5, and Beyonce all replace their Twitter profile images with the same blue image while also tweeting #TIDALforALL. Kanye West also got in on the fun by asking all of his fans to turn their profile photos blue in support of the new streaming company. While the celebrity backing is all well and great, what music fans really want to know is how will this company be better than the rest?
So far, Tidal’s major selling point has been “lossless” streaming. For this higher quality streaming, the fee to use Tidal is around $30 per month - nearly double what other streaming companies are charging. The other edge that Tidal has is that it’s musician owned, which may bring more musician contracts to the Tidal table. But, Tidal is far from the only streaming service in this arena.
By far, the most popular streaming service out there is Spotify, but this company has had some troubles with musicians. On the flip side, Spotify has also signed some musicians with exclusive contracts (Led Zeppelin being one of those). Apple is also going to launch a streaming music service solely for those living in the US sometime this year by teaming up with Beats by Dr. Dre, and that company has also been working hard to sign various musicians that other companies can’t get.
Google will also be throwing its hat into the streaming ring soon, and rumor has it that Google is trying to get exclusive contracts as well. Clearly, Tidal has its work cut out for it, but with an all-musician backing, this streaming service might be the one that’s hard to beat. It also might be the one streaming service to topple them all. Time will tell.