Tidal is a new website that allows bloggers to post articles in the hopes of gaining exposure. The site screens bloggers for quality content, and then allows a number of editors to sift through blog posts looking for posts of interest. The idea here is that editors can find bloggers who are passionate about certain topics, and bloggers (in return) can attempt (or hope) to catch editor attention.
Tidal is an innovative idea, but it’s no friend to the writer. There are lots of reasons why writers should protest Tidal, but we’ll get to those reasons in a minute. First, let’s talk about why Tidal is working so well thus far. Tidal ran a beta test with Teen Vogue, which allowed Vogue editors to choose some blog posts that the magazine then published. Teaming up with Conde Nast proved to be a huge success, so Tidal opened up the blog waves to editors and bloggers everywhere.
Why Tidal is Bad for Writers
If you currently own a blog or put up blog posts on a regular basis, you may think that posting to a site such as Tidal is a great idea. However, I’ll warn you that most editors will take your work and maybe provide you with a by-line. Those hopes of an editor hiring your to blog on a regular basis? Well, you can pretty much give up on that thought. Think about it: if editors can purchase blog posts for free, why would they hire any blogger?
Tidal doesn’t pay writers. Instead, this site offers writers “the opportunity” to gain exposure. This is largely like too many CraigsList ads that offer “exposure” in lieu of payment. Sure, you can brag about having a blog post printed in Teen Vogue, but what did that do to advance your career? If you are a blogger or writer, you’ll seriously consider whether or not you want to give away your work for free to top magazines (such as the ones owned by powerhouse publisher Conde Nast) – keep in mind that these magazines pay their staff writers a pretty penny for ongoing work. You, on the other hand, will gain “experience.”
Why Some Might Consider Tidal
It’s tempting to fall for Tidal’s pitch: writers can build a brand, gain exposure, and all of that good stuff. However, it’s highly unlikely that a blogger will gain a lot of exposure through one post in a top magazine. Sure, you can gain bragging rights (and this may be the only reason to submit your work for free), but that’s about all.
If you don’t care about getting paid, you can sign up for Tidal today. I’ll even provide you with the site link: http://tid.al/.
Tidal might be a great way for the amateur writer to build up a portfolio, but this isn’t the way to go about earning a living as a writer. There are plenty of individuals and content companies (ones that pay very well!) that will pay you for your work. If you are still tempted by Tidal, check out the link above. The company is set to unveil its service to bloggers worldwide today.
The site itself is slick and straightforward enough (after all, Tidal is still getting paid by publishers, so the company has enough funds to create a sleek site). In this author’s opinion though, if a company has enough funds to set up a site, gain advertising, and get paid, that same company has enough funds to pay bloggers for original and quality work.