Sending out a newsletter requires careful reflection. Your clients will want to read about any news you have to report. On the other hand, sending out a newsletter on a regular basis can become somewhat annoying. Newsletter ethics aside, the best way to craft a simple newsletter is to purchase newsletter software. This type of software can make it simple to craft, write, and send out all kinds of newsletters quickly.
MaxBulk Mailer – $50+
MaxBulk Mailer is the gold standard in newsletter software. This program allows you to create newsletters directly inside of the actual interface. It also allows you to create HTML, stylized or regular newsletter text. A slew of editing tools make MaxBulk Mailer highly customizable while fonts and colors make creating a newsletter enjoyable. MaxBulk Mailer is the newsletter tool that you want to use if you’re looking for style and simplicity rolled into a neat package. This program also has an integrated contact management system that makes sending out newsletters a snap.
SendBlaster – $60+
SendBlaster comes with something that most other newsletter programs don’t: a wide array of template options. Even though a newsletter shouldn’t be bogged down with clutter, SendBlaster really makes it fun to create newsletters. SendBlaster also includes an embedded editor, external HTML editor, ands the option to purchase a custom newsletter from the SendBlaster site. On the marketing side of things, SendBlaster includes an email marketing customization tool that allows you to create an email marketing form for your website. SendBlaster really combines all of the aspects that you want in a newsletter program into one neat package.
iContact -- $9 Per Month
iContact is the newsletter and email marketing tool of choice for large corporations such as AT&T, Viacom, and Symantec. However, iContact is also highly affordable for small businesses. At just $9 per month ($108 per year), you can add 500 contacts to your iContact account. This program’s main goal is to make sending newsletters to large groups of people simple and efficient. iContact meets this goal exceedingly well by allowing users to email more than 5000 newsletters per month. If you want a way to get your newsletter out with ease, iContact is the right tool for you.
A Newsletter Software Tip
Pick a program that will allow you to send, create, and write a newsletter without a lot of hassle. Some programs can be hard to use when it comes to newsletter creation. Other programs will only allow you to write or send a newsletter. A program that combines all three is a program that will get your newsletter out to your clients in a flash.