The magazine, The Atlantic Monthly, has been around for more than 150 years. 150 years as a monthly magazine for subscribers only. Today, The Atlantic editors have stated that the magazine is going digital. For the first time ever, The Atlantic will be available weekly through the company's app on the iPhone and iPad today. This edition of The Atlantic will be called 'The Atlantic Weekly.'
Even though it sounds like one of the world's oldest and most prestigious magazines is giving in to digital pressure, that's not the way it's going to go. Atlantic editors will be picking the best content of the week to publish in the Atlantic Weekly - and when this company says "the best content" it means the absolute best content.
How The Atlantic Weekly Will Pick Content
Instead of relying on keywords and algorithms, Atlantic editors will be choosing content based on quality. Even if a particular article doesn't draw a lot of traffic on The Atlantic site, the article might still wind up on The Atlantic Weekly app. Why? Because excellent content matters - regardless of keyword mumbo jumbo. Too often, content that is terrible rules the Internet airways simply because it is filled with keywords. Not anymore - not according to The Atlantic Weekly.
If you want to read article that matter, sign up for the iOS app. You'll find the app in the iTunes store right now, but it's not free. In order to read this amazing content, you will have to pay $1.99 per single issue. Want a monthly subscription? That rate is $2.99. Looking for a yearly subscription? You can get a yearly rate for $19.99 too. Any way you slice it, you'll have to pay for your iOS version of The Atlantic Weekly, but that subscription will be worth it - on the iPad, at least.
Tablets Are Where It's At
Many magazine companies are getting into the iPad mix. The NY Times, The Huffington Post, Newsweek, and many others are providing plenty of content competition for magazines like The Atlantic. Why are publishers going digital? Simply: if you can afford an iPad, you'll probably fork over the cash for a magazine subscription on the iPad. It just makes sense, and nearly every company has an app now (or will shortly).
It might be hard to read through pages of a digital magazine on an iPhone, but the iPad provides a larger view of great content - and lots of pretty pages that mimic the glossiness of a magazine. In short, it's everything that magazine loves enjoy about print - in digital form. Whether or not readers want to read articles that are picked by editors (and not based on site hits) is another thing.
Time will tell whether or not The Atlantic Weekly takes off, but it's yours for the purchasing right now. If you have an iPad, you might want to check out what The Atlantic Weekly has to offer right now. Who knows, you may just read something that you would never have read before.