Businesses tend to have a love/hate relationship with Tumblr. The blogging platform has been known as just that – a simple blogging platform – for some time now, but Tumblr can actually be used in many other ways. If you look at Tumblr from a different perspective, you will find that this platform can actually be combined with your other social networking tactics to help you build a better web presence.
This is a lesson that many marketing companies are starting to learn, and it’s one that any small business owner would be wise to understand. Sure, Tumblr looks like a regular blogging platform from the outside, but is this site more than a simple bloggers tool? Here’s a closer look at what Tumblr can do for your company.
Images Have It
First and foremost, it’s important to understand that the eye buys. When you advertise something, keep in mind that people buy items based upon sight above all else. Just think about it: when was the last time you were attracted to an item on a website because of a great photo? If a company were to advertise that same item without the addition of a photo, you probably wouldn’t consider purchasing the item.
Well, Tumbler is an image-heavy platform. While other platforms like Twitter have tried to go the image route, these attempts have largely failed. Why? Twitter isn’t an image-heavy platform. Tumblr, on the other hand, is. So, if you have a product that you can sell based upon great photography, it’s time to open up a Tumblr account, post lots of photos, and gain user interest. Sure, there are products that aren’t interesting to look at, but those are few and far between.
The great thing about Tumblr (as compared to platforms such as WordPress) is that Tumblr offers users a news feed every day. Anytime there’s a new blog post or someone has posted something of interest, Tumblr will present followers with these updates. Let’s say, for example, that you run a bakery. If you post mouth-watering photos of your baked goods regularly, you just may pick up a follower or two.
Tumblr isn’t really meant to be used on its own, though this can be done. Instead, it’s best to use this platform in conjunction with other social media efforts. Use Tumblr with your Twitter, Facebook, and other accounts. Connect all of these accounts, and you have a great social media recipe. Of course, there are lots of other little parts to consider, but creating a Tumblr account is a great idea.
There’s a rumour circulating that Tumblr is only used by teens. This isn’t true. However, it never hurts to hit the teen market. After all, teens have no debt and spend freely (for the most part), so why not market to this demographic? If you want to reach out to all possible markets, you’ll start with a Tumblr account. Sure, it’s one more platform that you have to belong to and manage, but Tumblr is a great place to show the world what’s happening in your industry.